Our Story
💚 Mission
Your health comes first.
My Minerals arose from a simple yet important question: why is it so difficult to find supplements you can truly trust?
We searched. We tested. We read labels that raised more questions than they answered. And the further we looked, the clearer it became: most brands prioritize profit over quality. They hide behind pretty packaging and big words, but deliver little of what they promise.
So we started differently. Instead of creating something ourselves that we couldn't yet fully deliver on, we went looking for the best existing products. Products that met our own high standards. Not because it was easy, but because our customers deserve nothing less.
Baja Gold Sea Salt is a good example of this. One of the purest and most mineral-rich sea salts in the world, perfectly aligned with what we stand for.
But we kept asking questions. And eventually, we came to the conclusion that the only way to fully guarantee what's in a product is to make it ourselves.
That's why we'll soon be launching our first own supplement. Built from scratch, completely transparent, and under our own control. The beginning of something we've been working towards for a while.
Because you deserve to know what you're taking. And why it works.
💚 Our goal is your health
🔍 How we do it is transparent
💪 Our standard is purity
❌ Problem
The supplement market doesn't lie, but it doesn't tell the whole truth either.
You want to live healthier. So you buy supplements, read reviews, and try to choose the best ones. But somewhere in that process, an uncomfortable feeling creeps in: are those claims really true? What's really in them?
That feeling is justified.
Many brands deliberately choose cheap ingredients with low bioavailability because it's better for their margins. They hide fillers behind complicated names on the label. They promise results they can't deliver.
And you pay the price for it. With your money. With your health. With your trust.
We find that unacceptable. Your body is not a testing ground for half-baked formulas. It deserves the very best, completely transparent and without hidden agendas.
✅ Solution
Pure as it should be.
At My Minerals, we build each product as if we use it ourselves daily. Because we do.
That means no compromises on ingredients, no matter how expensive or difficult to source. No vague claims we can't substantiate. No formulas we copy because it's easier. Only the best, from start to finish.
The production of our own supplements takes place in the Netherlands, entirely under our own control. Not because we have to, but because we want to. This way, we can be sure that what is on the label is actually in the product.
What you can expect from us:
💪 Only top-quality ingredients — no empty fillers, every ingredient has a function
🔍 Complete transparency — about every ingredient, every dosage
📖 Honest communication — no claims we can't live up to
💚 Your health first — in every decision
🏭 Produced in the Netherlands — under our own control
👁️ Vision
A world where you never have to doubt what you ingest.
We want to make My Minerals the go-to place for everyone who is serious about their health. Not just a webshop with products, but a brand you can blindly trust.
Where you buy a product and know exactly what you're getting. Where you never have to Google whether an ingredient is safe. Where quality is not something we promise, but something you feel.
That's what we're building towards. Step by step, product by product.
Because if your health is truly number one, everything you use for it should be too.
💪 The team
Just people who wanted to do better.
My Minerals is not a large company with an extensive product line and years of experience. And we don't pretend to be.
We are a small but passionate brand, founded out of genuine frustration with an industry that could do better but consciously chooses not to. We started by carefully selecting products that met our own standards. Products that we use daily ourselves and fully endorse.
And now we're taking the next step. Our first proprietary supplement is on its way. Made with the same obsession for quality and transparency that has been the foundation of everything we do since day one.
We're not there yet. But we're building it, every day, with your health as our top priority.
Always honest. Always transparent. And always with your health as our top priority.